The production process is first and foremost creative: a moment in which ideas, trends, people with their minds are continually in excitement. The inspiration arises from the need to never be fed up with wearing a jacket or coat, to have style and elegance without sacrificing comfort and aplomb, maintaining a good dose of originality. So an idea becomes a collection.
Lighting, brainstorming, telling an idea to an audience of creative minds; and moreover, the design, the CAD modeling, fabric printing, laboratory execution, and quality control. An apparently ordinary production process is enriched instead of extreme attention in fabric research and the choice of a concept to be translated into jackets and coats to give to 0909’s man the right blend of quality and comfort.